Why Brazil?

Brazil has recently advanced a robust regulatory and policy framework that significantly strengthens its pathway to a Circular Economy. The federal government established the National Strategy on Circular Economy (ENEC) in 20241, creating Brazil’s first nationallevel guidelines focused on reducing waste, preserving material value, and promoting sustainable production and consumption. This was followed in 2025 by the approval of the National Circular Economy Plan (PLANEC), which operationalizes ENEC through 71 concrete actions across innovation, regulation, financial incentives, waste reduction, and intergovernmental coordination.

At the same time, sectorspecific policy progress—most notably the 2025 plastics decree mandating 32% recycling of plastic packaging and 22% minimum recycled content starting in 2026—signals a strong regulatory push to expand recycling infrastructure and stimulate circular business models. Together with Brazil’s ecological transformation agenda and industrial modernization policies, these initiatives show clear and coordinated federal commitment to embedding circularity into national development.  

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On the business and market side, momentum is equally strong. Brazil has cultivated an active ecosystem of companies, consultancies, and industry associations engaged in circularity. This was further amplified by Brazil hosting the World Circular Economy Forum 2025, during which a range of industry guides, tools, and reports were launched, aligning Brazilian businesses with global best practices. Brazil’s current circularity rate of roughly 1.3% 2 highlights vast opportunities for investment in recycling, remanufacturing, and resourceefficient value chain.