

As the world faces the worsening climate crisis, the urgency for transformative solutions has never been greater. The circular economy emerges as a powerful tool—not only to reduce greenhouse gas emissions, but also to strengthen economic resilience and competitiveness. By rethinking systems of production and consumption, circular strategies offer scalable pathways to decarbonization, while simultaneously promoting sustainable growth.
To advance this agenda, the Ministry for Foreign Affairs of Finland is organizing the Finlandia Circular Brasília event, in partnership with the Escola Nacional de Administração Pública (ENAP) and the Instituto Brasileiro de Economia Circular (IBEC), with the support of the Ministry of Development, Industry, Trade and Services (MDIC). The event will bring together key stakeholders to exchange insights and practical experiences related to circular economy solutions.
As part of the Finlandia Circular platform, the event serves as a practical space that brings together public authorities, businesses, and academia to develop new opportunities for cooperation and market access. By fostering this dialogue, it aims to generate visibility and demand for Finnish solutions, positioning Finland as a strategic partner in advancing Brazil’s Ecological Transformation Plan (PTE).
The event will be Portuguese and English but simultaneous translation available.

What is Finlândia Circular?
As the world faces the worsening climate crisis, the urgency for transformative solutions has never been greater. The circular economy emerges as a powerful tool—not only to reduce greenhouse gas emissions, but also to strengthen economic resilience and competitiveness. By rethinking systems of production and consumption, circular strategies offer scalable pathways to decarbonization, while simultaneously promoting sustainable growth.
To advance this agenda, the Ministry for Foreign Affairs of Finland is organizing the Finlandia Circular Brasília event, in partnership with the Escola Nacional de Administração Pública (ENAP) and the Instituto Brasileiro de Economia Circular (IBEC), with the support of the Ministry of Development, Industry, Trade and Services (MDIC). The event will bring together key stakeholders to exchange insights and practical experiences related to circular economy solutions.
As part of the Finlandia Circular platform, the event serves as a practical space that brings together public authorities, businesses, and academia to develop new opportunities for cooperation and market access. By fostering this dialogue, it aims to generate visibility and demand for Finnish solutions, positioning Finland as a strategic partner in advancing Brazil’s Ecological Transformation Plan (PTE).
The event will be Portuguese and English but simultaneous translation available.

Temas y sectores
Finlandia Circular Montevideo se centrará en los siguientes sectores:

Ciudades
Sostenibles

Agricultura y Silvicultura

Soluciones
Circulares

Cooperación Internacional

AGENDA
09.00 - 09.10 | Palabras de bienvenida
Veikko Kiljunen, Embajador de Finlandia
09.10 - 09.25 | Apertura oficial del evento
Edgardo Ortuño, Ministro del Ambiente de Uruguay
09.25 - 09.45 | Key note speech
Kari Herlevi, Director del Programa de Economía Circular, Fondo Finlandés de Innovación – Sitra
09.45 - 10.30 | Bloque 1: Ciudades Sostenibles
Video introductorio
Moderado por Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia
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Maria Jose Lombardi, Directora de Gestión Ambiental, Intendencia de Canelones
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Celedonio von Wuthenau, Director, Nokia
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Veli-Pekka Pulkkinen, Gerente de Proyectos, Ecomond
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Bernardo Brum, Gerente de Desarrollo de Negocios, Wärtsilä Energy
10:30 – 11:15 | Bloque 2: Circularidad Forestal y Agrícola
Moderado por Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia
Panelistas:
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Montes del Plata
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Marianella Recuero, Jefa de Calidad y Ambiente, Estancia de Lagos
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Lorena Echevarría, Senior Manager, Pulp Operations Development & Support, UPM
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Valmet
11:15 – 11:45 | Pausa para café & networking
11:45 – 12:15 | Bloque 3: De la ambición a la acción: construyendo soluciones circulares en Uruguay y Finlandia
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Honkajoki/GMM (video)
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Marisol Mallo, Ing. Química a cargo de la Gerencia de Gestión Ambiental para el Desarrollo Sostenible de la Dirección Nacional de Evaluación y Calidad Ambiental, Ministerio de Ambiente de Uruguay, y Magdalena Preve, Analista de Programa, el Programa de las Naciones Unidas (PNUD)
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Valmet
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Ceibal: Cadena de Suministros Circular y Sostenible
Ignacio Grundel, Gerente de Planificación, Compras y Logística, CEIBAL
12:15 – 12:45 | Bloque 4: Cooperación internacional en economía circular
Moderado por Sanna Pulkkinen, Jefa Adjunta de Misión, Embajada de Finlandia
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Nicolas Rezzano, Especialista de la División de Agua y Saneamiento, Banco Interamericano de Desarrollo (BID)
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Stefano Pettinato, Representante Residente, Programa de las Naciones Unidas (PNUD)
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Doerte Bosse, Jefa de Cooperación, Delegación de la Unión Europea (UE)
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Petri Wanner, Asesor Senior, Ministerio de los Asuntos Exteriores de Finlandia
12:45 – 13:00 | Conclusiones y cierre del evento
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Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia
*Agenda sujeta a cambios y/o modificaciones sin previo aviso.
Speakers
More to be announced shortly
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Veikko Kiljunen
Embajador
Embajada de Finlandia en Buenos Aires

Edgardo Ortuño
Ministro del Ambiente de Uruguay

Kari Herlevi
Programme Director for Sitra’s Circular Economy Programme

Sanna Pulkkinen
Jefa Adjunta de Misión, Embajada de Finlandia

Roberto Requejo
Senior Trade Advisor
Circular Economy & Sustainability,
Ministry for Foreign Affairs Finland

Petri Wanner
Senior Specialist
Ministerio de Asuntos Exteriores de Finlandia

Ignacio Grundel
Gerente de Planificación, Compras y Logística, CEIBAL

Stefano Pettinato
Representante Residente, Programa de las Naciones Unidas (PNUD)

Veli-Pekka Pulkkinen
Gerente de Proyectos
Ecomond

Magdalena Preve
Analista de Programa, el Programa de las Naciones Unidas (PNUD)

Celedonio von Wuthenau
Director de Relaciones Gubernamentales para América Latina, Nokia

Doerte Bosse
Jefa de cooperación
Delegación de la Unión Europea

Nicolas Rezzano
Especialista de la División de Agua y Saneamiento, BID
Organizado por
Con el apoyo de:
