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As the world faces the worsening climate crisis, the urgency for transformative solutions has never been greater. The circular economy emerges as a powerful tool—not only to reduce greenhouse gas emissions, but also to strengthen economic resilience and competitiveness. By rethinking systems of production and consumption, circular strategies offer scalable pathways to decarbonization, while simultaneously promoting sustainable growth.
 

To advance this agenda, the Ministry for Foreign Affairs of Finland is organizing the Finlandia Circular Brasília event, in partnership with the Escola Nacional de Administração Pública (ENAP) and the Instituto Brasileiro de Economia Circular (IBEC), with the support of the Ministry of Development, Industry, Trade and Services (MDIC). The event will bring together key stakeholders to exchange insights and practical experiences related to circular economy solutions.
 

As part of the Finlandia Circular platform, the event serves as a practical space that brings together public authorities, businesses, and academia to develop new opportunities for cooperation and market access. By fostering this dialogue, it aims to generate visibility and demand for Finnish solutions, positioning Finland as a strategic partner in advancing Brazil’s Ecological Transformation Plan (PTE).

The event will be Portuguese and English but simultaneous translation available.  

Image by Nigel SB Photography

What is Finlândia Circular?

As the world faces the worsening climate crisis, the urgency for transformative solutions has never been greater. The circular economy emerges as a powerful tool—not only to reduce greenhouse gas emissions, but also to strengthen economic resilience and competitiveness. By rethinking systems of production and consumption, circular strategies offer scalable pathways to decarbonization, while simultaneously promoting sustainable growth.
 

To advance this agenda, the Ministry for Foreign Affairs of Finland is organizing the Finlandia Circular Brasília event, in partnership with the Escola Nacional de Administração Pública (ENAP) and the Instituto Brasileiro de Economia Circular (IBEC), with the support of the Ministry of Development, Industry, Trade and Services (MDIC). The event will bring together key stakeholders to exchange insights and practical experiences related to circular economy solutions.
 

As part of the Finlandia Circular platform, the event serves as a practical space that brings together public authorities, businesses, and academia to develop new opportunities for cooperation and market access. By fostering this dialogue, it aims to generate visibility and demand for Finnish solutions, positioning Finland as a strategic partner in advancing Brazil’s Ecological Transformation Plan (PTE).

The event will be Portuguese and English but simultaneous translation available.  

Image by Guilherme Hellwinkel

Temas y sectores

Finlandia Circular Montevideo se centrará en los siguientes sectores:

Image by Zach Rowlandson

Ciudades
Sostenibles

Image by Kat Closon

Agricultura y Silvicultura

Image by Matt Seymour

Soluciones
Circulares

Image by Eduard Delputte

Cooperación Internacional

Image by Javier Rodríguez Weber

AGENDA

09.00 - 09.10 | Palabras de bienvenida

Veikko Kiljunen, Embajador de Finlandia

09.10 - 09.25 | Apertura oficial del evento

Edgardo Ortuño, Ministro del Ambiente de Uruguay
 

09.25 - 09.45 | Key note speech  

Kari Herlevi, Director del Programa de Economía Circular, Fondo Finlandés de Innovación – Sitra
 

09.45 - 10.30 | Bloque 1: Ciudades Sostenibles

Video introductorio

Moderado por Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia 

  • Maria Jose Lombardi, Directora de Gestión Ambiental, Intendencia de Canelones 

  • Celedonio von Wuthenau, Director, Nokia 

  • Veli-Pekka Pulkkinen, Gerente de Proyectos, Ecomond 

  • Bernardo Brum, Gerente de Desarrollo de Negocios, Wärtsilä Energy 

10:30 – 11:15 | Bloque 2: Circularidad Forestal y Agrícola
Moderado por Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia 
Panelistas:

  • Montes del Plata 

  • Marianella Recuero, Jefa de Calidad y Ambiente, Estancia de Lagos 

  • Lorena Echevarría, Senior Manager, Pulp Operations Development & Support, UPM 

  • Valmet 

11:15 – 11:45 | Pausa para café & networking
 

11:45 – 12:15 | Bloque 3: De la ambición a la acción: construyendo soluciones circulares en Uruguay y Finlandia

  • Honkajoki/GMM (video) 

  • Marisol Mallo, Ing. Química a cargo de la Gerencia de Gestión Ambiental para el Desarrollo Sostenible de la Dirección Nacional de Evaluación y Calidad Ambiental, Ministerio de Ambiente de Uruguay, y Magdalena Preve, Analista de Programa, el Programa de las Naciones Unidas (PNUD)  

  • Valmet 

  • Ceibal: Cadena de Suministros Circular y Sostenible 
    Ignacio Grundel, Gerente de Planificación, Compras y Logística, CEIBAL 

12:15 – 12:45 | Bloque 4: Cooperación internacional en economía circular 

Moderado por Sanna Pulkkinen, Jefa Adjunta de Misión, Embajada de Finlandia 

  • Nicolas Rezzano, Especialista de la División de Agua y Saneamiento, Banco Interamericano de Desarrollo (BID) 

  • Stefano Pettinato, Representante Residente, Programa de las Naciones Unidas (PNUD) 

  • Doerte Bosse, Jefa de Cooperación, Delegación de la Unión Europea (UE) 

  • Petri Wanner, Asesor Senior, Ministerio de los Asuntos Exteriores de Finlandia
     

12:45 – 13:00 | Conclusiones y cierre del evento

  • Roberto Requejo, Senior Trade Advisor, Ministerio de Asuntos Exteriores de Finlandia 

 

*Agenda sujeta a cambios y/o modificaciones sin previo aviso.

Speakers

More to be announced shortly

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Veikko Kiljunen

Embajador
Embajada de Finlandia en Buenos Aires

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Edgardo Ortuño

Ministro del Ambiente de Uruguay

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Kari Herlevi

Programme Director for Sitra’s Circular Economy Programme

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Sanna Pulkkinen

Jefa Adjunta de Misión, Embajada de Finlandia 

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Roberto Requejo

Senior Trade Advisor
Circular Economy & Sustainability,
Ministry for Foreign Affairs Finland

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Petri Wanner

Senior Specialist
Ministerio de Asuntos Exteriores de Finlandia

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Ignacio Grundel

Gerente de Planificación, Compras y Logística, CEIBAL 

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Stefano Pettinato

​Representante Residente, Programa de las Naciones Unidas (PNUD) 

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Veli-Pekka Pulkkinen

Gerente de Proyectos
Ecomond

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Magdalena Preve

Analista de Programa, el Programa de las Naciones Unidas (PNUD)  

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Celedonio von Wuthenau

Director de Relaciones Gubernamentales para América Latina, Nokia

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Doerte Bosse

Jefa de cooperación
Delegación de la Unión Europea 

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Nicolas Rezzano

Especialista de la División de Agua y Saneamiento, BID

Organizado por

Con el apoyo de:

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