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Image by Ramon Buçard
Brasília
DRIVING SUSTAINABLE
GROWTH IN BRAZIL

May 13th 

from 09:00 to 18:00
at ENAP and online

* This is an official side event of the World Circular Economy Forum 2026.

Por que a Finlândia é líder em economia circular?
Image by Tapio Haaja

What is Finlândia Circular?

As the world faces the worsening climate crisis, the urgency for transformative solutions has never been greater. The circular economy emerges as a powerful tool—not only to reduce greenhouse gas emissions, but also to strengthen economic resilience and competitiveness. By rethinking systems of production and consumption, circular strategies offer scalable pathways to decarbonization, while simultaneously promoting sustainable growth.
 

To advance this agenda, the Ministry for Foreign Affairs of Finland is organizing the Finlandia Circular Brasília event, in partnership with the Escola Nacional de Administração Pública (ENAP) and the Instituto Brasileiro de Economia Circular (IBEC), with the support of the Ministry of Development, Industry, Trade and Services (MDIC). The event will bring together key stakeholders to exchange insights and practical experiences related to circular economy solutions.
 

As part of the Finlandia Circular platform, the event serves as a practical space that brings together public authorities, businesses, and academia to develop new opportunities for cooperation and market access. By fostering this dialogue, it aims to generate visibility and demand for Finnish solutions, positioning Finland as a strategic partner in advancing Brazil’s Ecological Transformation Plan (PTE).

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The event will be Portuguese and English but simultaneous translation available.  

Image by Ramon Buçard

The event is also part of Ambição Circular 2026, an initiative led by Instituto Brasileiro de Economia Circular (IBEC), which proposes a national roadshow aimed at bringing the circular economy to different regions of the country, promoting engagement, capacity building, and strengthening a concrete commitment to an action-oriented agenda.
 

In addition, the event is recognized as an official side event of the World Circular Economy Forum (WCEF), reinforcing its international relevance and its connection to the main global discussions on the circular economy.

Image by Luan de Oliveira Silva

AGENDA

The event will feature panels on circular business models, education, financing, and public policy, as well as presentations of success cases. The program also includes networking opportunities, such as coffee breaks and lunch, and will conclude with an interactive workshop.

Mestre de Cerimônia: Roberto Requejo, Senior Trade Advisor, Ministério de Relações Exteriores da Finlândia 


09:00  Inscrições, café de boas vindas e networking 


09:30 Mesa de abertura 

  • Antti Kaski, Embaixador da Finlândia no Brasil  

  • Iara Cristina Alves, Diretora de Educação Executiva, ENAP

  • Beatriz Luz, Presidente, IBEC 
     

10:00 Keynote: A Estratégia Nacional de Economia Circular brasileira 

  • Lucas Ramalho, Secretário Adjunto de Economia Verde, Descarbonização e Bioindústria, MDIC[NA1] [NA2] 
     

10:15 Negócios Circulares: transformando estratégias em valor agregado 

Moderadora: Natalia Araujo, Senior Trade Advisor, Ministério de Relações Exteriores da Finlândia

Painel: 

  • Maria Vlachopoulou, Business Development Manager, Circularity Growth, Valmet 

  • João Zeni, Diretor de Sustentabilidade e ESG, Latam, Electrolux 

  • Fernando de Nielander, Analista da Diretoria Desenvolvimento Científico e Tecnológico, FINEP

  • Carlos Padilla, Coordenador de Investimentos na ApexBrasil

 

11:00 Educação e Habilidades para um futuro sustentável 

Intro virtual: Climate University network 

Moderadora: Johanna Kivimäki, Conselheira de Educação Superior e Ciência, Ministério de Relações Exteriores da Finlândia 

Painel: 

  • Iara Cristina Alves, Diretora de Educação Executiva, ENAP 

  • Pasi Loman, Gerente Geral Brasil, Valamis 

  • Beatriz Luz, Presidente, IBEC 

  • Marcela Ferreira Paes, SETEC, Ministério da Educação de Brasil

 

11:50 Intervalo de almoço 

 

13:50 Chamada à ação: plataformas EU CERC e Finlandia Circular 

  • Roberto Requejo, Senior Trade Advisor, Ministério de Relações Exteriores da Finlândia 

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14:00 Cidades Resilientes e Sustentáveis ​

Moderadora: Vitor Sion, Coordenador de Comunicação e Política, Ministério de Relações Exteriores da Finlândia

Painel: 

  • Vinicius Franzol, LATAM Government Solutions Sales Manager, ICEYE 

  • Márcio Erlich, Analista de Sustentabilidade, SEMAS/ PE  
     

14:30 Caso de sucesso: Kokkola Industrial Park 

  • Kaisa Kaapo, Executive Director, Kokkola Industrial Park Association
     

14:40 Coffee Break e Networking 
 

15:00 Políticas públicas e governança da transição circular 

Intro virtual: Kari Herlevi, Programme Director for Sitra’s Circular Economy Programme

Moderador: Heidi Virta, Diretora de Negócios, Ministério de Relações Exteriores da Finlândia 

Painel: 

  • Petri Wanner, Especialista Sênior do Ministério de Relações Exteriores da Finlândia

  • Larissa Malta, Coordenadora de Economia Circular da CNI

  • Ayuni Sena, Coordenadora Geral de Finanças Sustentáveis do Ministério da Fazenda
     

15:40 WORKSHOP: avançando modelos de negócios circulares 
 

17:40 Encerramento do evento  

  • Beatriz Luz, Presidente, IBEC 

  • Roberto Requejo, Senior Trade Advisor, Ministério de Relações Exteriores da Finlândia 

  • Paula Mortari da Costa, Coordenadora-Geral de Aperfeiçoamento para Carreiras, ENAP

Speakers

More to be announced shortly

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